You might have to optimize your current content to make it more appealing to Google (and your audience). Put plenty of time and effort into your content and create helpful, engaging, and interesting pieces of copy for your audience to read.ĭo you already have content on your site? That’s great! But if you’re here then that means you’re still trying to get to the top of Google. The only way to get to the top of the search results is to start climbing with great content. The more specific you get with the things you write about, the more likely Google will be to promote you to your target audience. Where can I go on a forest walk in Salisbury, NC? Here are a few examples of keywords and long-tail keywords so you can see the difference: Keywords When you write using long-tail keywords you’re giving your website a better chance at appearing on relevant searches by people you want to connect with – especially when they’re in your industry and your niche. Unlike singular keywords they’re more focused (and natural) as they include phrases that your customers will use in their searches. Long-tail keywords usually consist of three or more words. These are perfect for attracting the right people to your website. In fact, it might actually damage your reputation and your site could even be penalized by Google!Ī good place to start with keywords is by looking at long-tail keywords. Now, we’re not telling you to completely stuff your content with a random assortment of keywords, this won’t help your rankings at all. It’s unrealistic to think you can rank high on Google’s results without implementing some well-researched keyword strategy into your content. If you think you can rank on Google without using the right keywords, you’re going to hit some trouble further down the line. Keywords or key phrases are the words that your audience types into Google to find what they’re looking for online.
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